In his new column “Zukunfts!mpuls,” management and leadership expert Daniel C. Schmid examines the societal implications of technological developments and opens the door to new ways of thinking. In the current issue, he explores why leadership must become more human as technology advances and why guidance, judgment, and responsibility are becoming increasingly important. The column appears bimonthly in personalSCHWEIZ.
Technology is advancing at a pace that was almost unimaginable just a few years ago. Artificial intelligence makes knowledge available at any time, automates routines, and supports decision-making with a quality that is continually improving. This creates enormous opportunities for organizations.
At the same time, however, a paradox is emerging: the more information is available and the faster decisions can be made, the greater the need for guidance becomes. After all, data alone does not create meaning, and speed is no substitute for sound judgment. This is precisely where the central leadership challenge of our time lies.
The New Leadership Question
Today, artificial intelligence can analyze data, recognize patterns, devise strategies, and compose texts. It provides answers to questions that previously required human expertise. Yet one question remains, by its very nature, human:
What is right—and what is responsible?
This question cannot be answered solely in technical or economic terms. It requires the ability to weigh different perspectives, assess consequences, and make decisions in the context of people, organizations, and society. Responsibility does not arise from algorithms. It arises when people are willing to take responsibility for the consequences of their actions.
© Daniel C. Schmid, Library at Strahovský klášter, Praha 2026
The Sustainable Competitive Advantage Lies in People
Today, companies are right to invest in new technologies. In doing so, they create efficiency, scalability, and new business models. But in the long run, competition will not be decided by who has the most powerful technology. Rather, what will be decisive is who uses technology wisely and thereby makes better decisions.
The true competitive advantage therefore does not lie in the machine, but in the abilities of the people who use it. The ZfU describes this conviction as “The Human Advantage.” After all, the more intelligent technology becomes, the more important those skills become that cannot be digitized or automated.









