The current COVID 19 situation in the economy and society is characterised by numerous imponderables and uncertainties. What will happen after the Corona pandemic, and what role should innovation management play in this to move your company forward? Innovation management means questioning the status quo, consistently adapting it, even proactively changing it, because companies that dominate a market today may be doomed to be spectators tomorrow! We will show you 10 strategies on how to say goodbye to the status quo again and again, even in challenging situations.
This article by Prof. Claus W. Gerberich and myself was originally published in German in KMU Magazin 02/2022.